Every Developer of a Product, Which Is to Satisfy the Needs of Consumers. My Questions Is Why Not Include Publicity as a Fifth Variable, Since It Is a Fundamental Factor When Talking About Marketing, I Say This Because I Have Seen in Several Blogs That This Term Could Be the 5p Ana Martin Del Campo April 18, 2018 at 2:11 Pm Hello Sergio, Initially, When Talking About the Marketing Mix, the 4 Variables Were Included and Advertising Was Included in the Third P (Promotion).

I Assume That the Author That the Author Included Advertising in This Variable. at the Time of Updating the Article We Could Consider the Proposal. Thank You Very Much for Commenting. Cheers!arket Study Allows Knowing the Key Characteristics of the executive list Audience and Competition Before Launching a Service or Product. You May Also Be Interested In: Executive Master in Marketing Management, Sales and Digital Strategy We Must Previously Review the Characteristics of the Sector We Want to Enter, Both Before Starting to Invest in Product Development and in

Campaigns or Advertising Strategies . Without Information, Without Data or Without a Study That Allows Us to Know the Possibilities That We Have, We Will Be Risking Too Much, Without Being Able to Understand the Real Needs of People and Without Knowing the Possibilities of Success. as an Approximate Figure, of the Total Number of Products That Go on the Market, Only 20% of These Are Positioned. Whether It Is Due to the Need for Our Own Product or Not, We Are Going to Develop and See in This Article an Introduction to What a Market Study Is . from Its Concept to the Benefits