According to Kristina Halvorson's well-known definition Content engineer - the person who sets up an organization's content delivery system. Job Function Email List Data scientist - “business analyst on steroids” who “turns a data source into something. Job Function Email List that can be used for business intelligence”, as ICC speaker and content strategist.

Buddy Scalera puts it HAND SELECTED RELATED CONTENT: 10 Roles of Content Marketing for the Next 10 YearsCreate possibilities with content technology. Job Function Email List Although the future of container. Job Function Email List technology is sometimes described as a clash of people vs. machines, with artificial intelligence poised to eliminate our jobs.

ICC speakers emphasized the opportunities to build the future of humans and machines. Several speakers, in fact, made the Job Function Email List point that it is we - marketers and business strategists, not IT people - who need to Job Function Email List take the lead in our organizations. Yes, I'm talking to you. You who don't feel ready to lead. This challenge is not about readiness.