PPC is about innovating, testing, measuring and constantly improving. This means taking advantage of all the latest features and ad formats, exploring new ad networks, and implementing Image Manipulation new strategies. So what has worked for PPC marketers this year so far, in Google Ads (AdWords), Bing Ads and elsewhere? To find out, we asked four of Image Manipulation the best to share what new things they've tried so far this year and had success with. best ppc Less whining, more winning These top four PPC marketers were kind enough to share their secrets with all of us today: Aaron Levy, Director of Client Strategy, Elite SEM Lisa Raehsler, Founder, Big Image Manipulation Click Co.
Purna Virji, Senior Bing Ads PPC Training Manager, Microsoft Kirk Williams, Founder, ZATO New Advertising Feature 1: Google Ads Messag Image Manipulation Extensions In October 2016, Google Ads introduced Message Extensions, which allowed users to click through to text businesses directly from the SERP. mobile ad message extensions Aaron Levy called Google Ads Message Extensions "our surprise hit of the year." Here's what Levy had to say: Aaron Levy “We have Image Manipulation a few customers whose conversion tends to distort mobile calls and to phone calls. Implementing message extensions has led to some surprising results. When post extensions appear, we see the CTR nearly double in a very competitive category. The funny thing is that we don't see Image Manipulation users clicking on the extension itself very often - a little more often than for sitelinks, but not by much - maybe 15% of the total number of clicks, but not necessarily on the extension itself. Maybe that's how we set it up (we say chat with an expert live rather than texting us) so that may Image Manipulation have skewed the behavior.
When users do click on the extension itself, their conversion Image Manipulation to sale rate is strong and is much easier to track compared to recording a phone call or getting a rep to note things down. Volume has been limited so far (both due to limitations on Image Manipulation our end and Google), but we're excited to see what happens as simpler mobile options take hold. "