Share your winnings with me in the comments below: Launching a successful rebranding campaign can seem like a terrifying and daunting task, especially when you think about the potential risk to your SEO rankings. The last thing you want to do after building your SEO is lose all that progress because you decided to change your business name. Fortunately, declining SEO rankings don't have to be a byproduct of brand switching, as long as you do your research. Always take the necessary steps for a smooth transition and don't be afraid of a little effort and hard work. Your business will thank you in the end when your SEO doesn't drop dramatically immediately after introducing your new brand. Your Top 7 SEO Considerations When Rebranding Read below to find out what are the first steps to take when considering switching brands.
Advertising Continue reading below 1. Try fax list to keep your original domain name This is the best way to start switching brands; it keeps the process simple and has the least chance of damaging your SEO rankings. That being said, we understand that keeping the same name isn't always possible or practical. This is especially true when changing brands. Too often, a business name is exactly what needs changing to give your business a makeover and a fresh start. Just make sure you understand that if you decide to change your domain name, you run the risk of losing a lot of search engine traffic. If you feel you need to make the switch, carefully read the next step on preserving your original content and don't skip the redirects part. You can also read this article to learn more about the necessary steps to follow when changing your domain name.
Preserve your existing content as much as possible Even if you have to completely revamp your business name and website, try to keep your original content as best you can. If you feel you need to create new content, try to faithfully reproduce your old elements. , and thus prevent your rankings from dropping. Don't forget simple things like your fonts and headings; maintaining these small details could make a big difference in SEO. Advertising Continue reading below Read this article to learn more about improving your website's navigation for SEO. 3. If not forever, maintain your old site for a short time How long to keep your old site seems to be a point of contention in the world of SEO rebranding. Some experts suggest leaving it on for a few days, while others say it doesn't hurt to keep it on permanently.