In the first half of 2019, the entire Internet circle has only a few social products to gain a little attention. The paid membership model has made a sound of changes in the silence. Internet companies are generally mourning, and negative news such as layoffs, bankruptcy, and stock price dives are coming in an endless stream. Incessantly, the once grand blueprint has become a thing of the past. 77% loss in 3 days, 90% loss in 30 days, and 95% loss in 90 days. This is the average loss data of all apps currently. Except for those top apps that rob users of their time, most products on the market are facing retention problems. Even if they are as strong as WeChat, the open data of public accounts is too embarrassing to look directly at. 10,000 new users will be left with 500 after 3 months. And behind the chicken feathers in this place, more factors are the intensification of competition and the increase of user switching costs.

If the user retention time phone number list is long enough, scaling up is actually a good business, and you can find a way to increase the ARPU value. However, the so-called misfortunes do not come singly, the dividends of Internet users have disappeared, and the increase of mobile users in the first quarter was only 7.6 million, which is simply not enough for the 4.5 million apps. The cost of pulling new products has increased sharply, and various Internet companies can’t care about setting up “dream” archways. They have begun to fill the sinking gold coins and distribution chicken soup that have been dug deep into the towns outside the 5th Ring Road. The queue products of those star companies have also lost the need to "hide" in the stock market. They all choose to advertise at the press conference. On the first day, they used gimmicks to attract topic traffic and user retention. After 30 days, they are actually the same as ordinary products. Data makes no difference.

It is said that "the temptation of gold coins" is comparable to square dancing. In the aunt's WeChat group in the home county, the topic of children is no longer popular, but organized cooperation to brush gold coins on various "headlines". Lao Lin has seen with his own eyes that many aunts who don't know how to read and swipe gold coins on the app are so aggressive. It is said that the current income is not bad. Maybe the headlines' financing declaration can be replaced by "Investing when you are filial to your parents." X Headlines". 02 Once the dream of a tall man was to design an application that could change the world, the Internet company broke the rules overnight, and concentrated on starting to fight for the lower limit. Changing the world starts with changing the county seat, and a bunch of new terms such as sinking, dimensionality reduction, crossover, and industrial Internet are born, creating endless impetuousness and anxiety.