Self-driving travel, that is, traveling by car, has the bulk sms service characteristics of freedom, individuality, comfort and flexibility compared with traditional travel methods. With the growth of domestic residents' leisure and vacation needs and the number of drivers, as well as the improvement of road construction and car rental markets, self-driving travel has gradually become one of the main travel methods. Relatively speaking, choosing to drive by yourself to experience the joy of traveling, although it is beautiful, still belongs to the needs of niche groups. Therefore, it is difficult for self-driving travel products to stir up the current stable online travel bulk sms service market structure with a niche demand scenario and attract the attention of the public. 2. The chain of self-driving tour scenarios is long, and there are leaders in each field In terms of travel distance, self-driving tours can be divided into three types:
Short-distance (within 100 kilometers), medium-distance (100-500 companies) and long-distance (more than 500 kilometers). Judging from the number bulk sms service of travel days, it can range from one day to dozens of days. The whole process of self-driving tour includes a series of arrangements such as finding a destination, reading strategies, formulating an itinerary, booking hotel tickets, renting a car and maintaining a car, supporting equipment, food bulk sms service and beverages, driving navigation, and local entertainment. According to everyone's usage habits, finding a destination and reading strategies will still go to Mafengwo; booking hotel tickets will still go to Ctrip and Meituan; buying equipment and food is inseparable from Taobao and JD.com, and navigation will naturally use AutoNavi and Baidu. With so many needs, it is difficult to satisfy them in one
APP at the same time. 3. The standardization bulk sms service of self-driving tour products is low, and it is difficult to completely Internet It is different from standardized tourism products such as hotel reservations, air ticket reservations, and scenic spot reservations. Due to the long time and many links of self-driving tours, the large differences in regional characteristics and the many personalized needs of users, it is impossible to form a standard, highly bulk sms service reusable and scalable product. Relatively standard, there are only self-driving and group products launched by travel agencies or self-driving clubs. However, its few itinerary arrangements and many constraints also greatly reduce the user's degree of freedom and reduce the fun of self-driving travel. Therefore, from the perspective of self-driving tours advocating freedom, individuality, flexibility and other characteristics, it is contrary to the rapid growth of the Internet's standardized product concept.