Yesterday (July 17), the industry should have been shocked by the fierce style of "Boss Qudian Luo".
1500 sets of iPhone 13 + 1 cent pickled fish, the opening advertisements on Douyin and Weibo + high-level hot searches, the help of the spokesperson Jia Nailiang, plus the over 100 million investment fees posted on the Internet , let "Qudian Luo" Boss" became famous.
According to statistics from Xindou, on July 17, the live broadcast of "Boss of Qudian Luo" totaled 19 hours and 21 minutes, with a cumulative sales of 251 million yuan, a cumulative sales volume of 8,583,300, a cumulative increase of 4,582,900 fans, and a cumulative number of viewers of 90,985,900. The live broadcast The peak number of online users was 915,700.
Views of different practitioners on "Boss Qudian Luo"
Many people sigh that rich people can really do whatever they want.
If "Oriental Selection" has opened up new ideas for live broadcasts for literati, then "Boss Number List of Qudian Luo" has set an example for the capitalists who want to end the live broadcast.
1. The boss himself went off the stage; Qudian brought 270 million yuan of goods in 30 days, and the number of fans increased by 4.79 million
Looking back, the crazy screen refresh of "Boss Luo of Qudian" on July 17 may have already been planned by Boss Luo.
On April 15 this year, Qudian, a US-listed company, announced its entry into the field of pre-made dishes. On May 29th, Qudian founder Luo Min's personal Douyin account "Qudian Luo Boss" released the first video. With two simple photos, the cool story of Boss Luo's journey from Jiangxi Town to the New York Stock Exchange was released. speak out. So far, the video has received 177,000 likes on Douyin.
Unlike other accounts that take a long time to set up, "Boss Qudian Luo" is quite fast-paced.
From May 29th to June 3rd, “Boss Luo of Qudian” used only 6 videos to clearly show the character of Boss Luo in front of users: the CEO of a listed company sold pre-made vegetables live.
From June 15th to July 16th, "Boss Qudian Luo" started a high-frequency live test. On June 15, with less than 70,000 fans, "Boss of Qudian Luo" started the first live broadcast, and finally brought 2.6191 million yuan of goods. On June 30, Boss Luo teamed up with Yang Qihan to open the first live broadcast of "Boss Luo of Qudian", and finally brought 13.5668 million yuan of goods.
Although the live broadcast time is uncertain and the live broadcast GMV is not stable, the "Boss Qudian Luo" has a high probability of training the live broadcast team through this period of exploration, identifying target users, screening live broadcast hits, and rehearsing the live broadcast.