In response to the needs and pain points of the above-mentioned doctors, hospitals and patients, the apps on the market at this stage mainly focus on the following aspects:
For doctors: doctor information, doctor community, literature database, doctor social, doctor professional tools, doctor learning platform, etc.
For patients: online consultation, appointment registration, health care, drug purchase mall, medical consultation, health education, health file management, patient communication platform, self-test medication, etc.
For hospitals: The hospital HIS system Buy email list and meeting the needs of doctors and patients actually meet some of the needs of the hospital.
Below we select the WeDoctor app as a standard for analysis to see the main services it provides and which needs of which users it meets.
6. Introduction to Wechat
The author picked up the application information of the WeDoctor app on the IOS side and found that the following points are provided:
"WeDoctor is a national medical guidance platform designated by the National Health and Family Planning Commission to provide patients with a full range of medical services." It can be seen that the main service object of the WeDoctor app is patients
Provide: online consultation, registered appointment, mobile phone waiting, remote report collection, health file, doctor-patient community, free clinic service
It can be found that the user group positioned by WeDoctor is mainly patients, that is, the medical industry is cut from the patient.
7. WeDoctor user portrait
Through the official website, we can find that WeDoctor is headquartered in Zhejiang, and the economic conditions in East China are developing rapidly, medical resources are relatively superior, and the concentration of tertiary hospitals has led to the concentration of patients all over the country, so the needs of patients and doctors are more frequent than other underdeveloped areas. This has led WeDoctor to prioritize the expansion of East China. From the number of hospitals in the WeDoctor app, we can also find that
The number of hospitals in North China and Northwest China is obviously less than the number of products imported from North China and other places. This is the figure below:
(most of the users of WeDoctor belong to East China)
From this picture, we found that the users of WeDoctor app are mainly concentrated in 30-39 years old, and the ratio of male and female is balanced. Because most of the medical services such as appointment and registration are for parents to help their children, most of the users at this stage have children and are.